Neo Direct is a consulting firm that offers a long-term relational approach, a sense of ownership and a transparent and professional approach. Neo Direct offers end-to-end solutions and strategic advice for international companies which want to enter in the European or Chinese markets.
NEO DIRECT is a French company created in 2008 combining strategic analysis and operational solutions to support international companies.
NEO DIRECT offers solutions to investment, business development, strategic visibility and organizational adaptation issues.
With offices in China in Tianjin, NEO DIRECT helps companies or institutions offering products or services to develop their operations in China, France and more widely in Europe.
NEO DIRECT also assists business leaders in defining their strategy and improving their performance between China and Europe on a bilateral basis. Thanks to a network of partners throughout the world, it also offers sourcing and supplier evaluation services, identification of partners, negotiation assistance and
implementation of structuring cooperation, ...
For Westerners, China is an atypical market, difficult to penetrate; Conversely, for Chinese companies, the West remains just as mysterious.
NEO DIRECT offers its expertise to promote mutual knowledge and exchanges.
Led by a bicultural team of professionals with deep knowledge of the countries and the business world, NEO DIRECT and its partners can help you benefit from its influential international network.
• Market Research: trends and perspectives, customer needs and segmentation, benchmarking, distribution channels, legal environment
• Feasibility Analysis and Business Plan: barriers to entry, strength and weakness, return on investment and risk assessment
• Definition & implementation of Market entry strategy: differentiation, brand development, distribution channels, government relations, associated action plan,…
• Definition and implementation of Marketing & communication strategy, including on the Internet and social networks
• Trade shows, exhibitions organization
• Market Research: trends and perspectives, customer needs and segmentation, benchmarking, distribution channels, legal environment
• Feasibility Analysis and Business Plan: barriers to entry, strength and weakness, return on investment and risk assessment
• Definition & implementation of Market entry strategy: differentiation, brand development, distribution channels, government relations, associated action plan,…
• Technology transfer
• Definition and implementation of Marketing & communication strategy, including on the Internet and social networks
• Search for investors or acquisition targets for M&A projects between China and France (or Europe)
• Connecting with companies and assistance in negotiations
• Accompaniment for M&A projects: project management, due diligence studies, definition of corporate
strategy, government relations, management of the company after the investment or acquisition, etc. .
• Incorporation of company
• Setting up a subsidiary
• HR - related Services
